Barrilliance

CHALLENGE
How do you capture the essence of a comedy legend and transform her iconic legacy into a dynamic, digital-first experience? How do you turn an online space into a bold sanctuary that reflects Roseanne Barr’s unapologetic humor, creativity, and larger-than-life personality?

SOLUTION
You give her fans an unforgettable, one-of-a-kind digital home that’s as fierce and vibrant as she is. We took Roseanne’s vision and ran with it—revamping her website to create a stunning, immersive experience that pulses with personality. From a dazzling redesign to exclusive fan apparel that makes a statement, to packaging for her signature macadamia nut cookies that’s as memorable as her legendary TV moments—this project is a celebration of all things Roseanne.

RESULT
With a fresh online platform that embraces her iconic style and a collection of bold, engaging products, we brought Roseanne’s spirit to life in ways her fans never expected. The site isn’t just a place to visit—it’s an experience. It’s a playful tribute to her legacy, capturing her humor, strength, and enduring influence in one unforgettable space. Fans now have a digital home where they can engage, laugh, and shop—and where Roseanne’s energy shines through in everything she touches.