Solar Success
Sunrun
Empowering Sales Through Dynamic Storytelling
Sunrun's Training Video Transformation
Industry: Solar Energy Company
What we did: Videography
CHALLENGE
How do you improve a sales training process to drive better engagement and increase sales? How do you create training materials that not only inform but also inspire and motivate a sales team?
SOLUTION
We partnered with Sunrun to develop a comprehensive training video series that would elevate their sales performance. Through detailed storyboarding, we carefully crafted every frame to ensure a clear and engaging narrative. By using a personal tone in our copywriting and editing, we connected with the target audience and made complex information relatable. The series included 66 sequences, combining on-location dramatizations and in-studio narration, all designed to enhance the sales process and keep the viewer engaged.
RESULTS
The training videos delivered impressive results, increasing Sunrun’s sales by 80%. The combination of creative storytelling and strategic planning directly impacted their sales team’s performance, proving the power of well-crafted training materials to drive measurable outcomes.
KEY TAKEAWAY
At Dogs of Design, we believe in the power of video storytelling to transform complex concepts into relatable, engaging narratives. When done right, video can inform, motivate, and inspire, creating tangible results that help clients achieve their goals.
