Nourishing Design for a Plant-Powered Kitchen
Thymeless
Industry: Food & Beverage / Subscription Service / New Business
What we did: Brand Identity / Website / Print / Packaging
Fresh Branding, Delivered Weekly
Thymeless delivers fresh, plant-based meals to doorsteps across Santa Barbara, blending chef-crafted recipes with the ease of modern meal delivery. As a new business, they turned to us to bring their vision to life — from brand identity and packaging to their website, delivery experience, and beyond. We developed a cohesive system that captured their values of wellness, sustainability, and seriously good food.
Sustainable Packaging
Designed for both presentation and performance, all packaging is compostable or reusable — stylish and eco-conscious.
Flexible Subscription Options
We helped bring their vision of customized weekly meal plans to life with intuitive UX, clear copy, and an engaging ordering flow.
Chef-Driven Storytelling
From the food photography to the brand tone, every detail celebrates Thymeless founder Melissa Petitto’s culinary roots and passion for nourishment.
Building a Fresh Brand Identity
The Thymeless brand is light, clean, and full of energy — just like the food it represents. We selected a mix of modern, humanist sans serif typefaces that balance warmth with clarity, creating a friendly and approachable tone across all touchpoints. The color palette brings together fresh greens, earthy neutrals, and sun-warmed accents inspired by local produce and seasonal ingredients
Branded Icons with Bite
To bring the Thymeless brand to life visually, we created a custom icon set that’s playful, bold, and full of flavor. From spicy indicators to ravioli illustrations and reusable containers, each icon was hand-crafted to support the user experience and reinforce the brand’s warm, welcoming tone. These bespoke visuals help communicate key features at a glance, while adding a consistent, stylized flair across the website and packaging.
Food Photography That Feels Like Home
Each dish is crafted to be as photogenic as it is flavorful. We directed food styling and photography to highlight Thymeless’s vibrant, chef-made meals — warm, wholesome, and ready to eat. To ensure Thymeless could keep up with their ever-changing menu, we met with the team to set up an easy, repeatable photo system. We advised on equipment, recommended styling products, and provided hands-on training — empowering them to shoot, crop, and update their weekly offerings quickly and consistently. The result is a gallery of meals that feel as nourishing to look at as they are to enjoy.
Designed for the Road and the Table
From stainless steel food containers to branded delivery vans, every touchpoint was built to feel intentional and cohesive. The delivery van wrap, food packaging, and insulated meal bags showcase the brand’s identity and reinforce trust with every hand-delivered order.
A Smart, Scalable Shopify Website
Thymeless runs on a custom Shopify build integrated with Recharge, allowing customers to choose between one-time orders or flexible weekly subscriptions. We developed a tailored UX to support the needs of a local food delivery service while maintaining scalability as the brand grows.
A Visual Feast, Built to Delight
Beyond functionality, the Thymeless website was designed to look as good as the meals taste. We infused the site with warm tones, clean typography, and inviting photography that mirrors the brand’s chef-crafted aesthetic. The layout is airy and modern, with subtle design flourishes that guide the user from discovery to delivery — making every visit feel fresh, friendly, and beautifully appetizing.
Seamless From Click to Kitchen
We designed the Thymeless digital experience to feel effortless at every step — for customers and for the kitchen. From a beautifully intuitive ordering flow and fully customizable customer portal to automated confirmation emails and backend kitchen prep sheets, every detail is built to support smooth operations and satisfied eaters. Route planning tools optimize delivery for the team, while real-time tracking keeps customers in the loop from oven to doorstep. It’s a full-circle system that makes healthy eating as easy as it is delicious.
A Portal That Puts the Customer in Control
The Thymeless customer portal was designed with flexibility and ease in mind. Built on Shopify with Recharge integration, the portal empowers customers to fully manage their subscription and account preferences in just a few clicks.
Users can view their current and upcoming orders, pause or skip a delivery, update their address or payment method, and even browse and select meals from next week’s menu in advance. Whether they’re traveling, changing their routine, or just looking to mix things up, the portal gives them full control — all within a beautifully branded, intuitive interface.
Customer Portal
With Recharge integration, users can pause, edit, or skip deliveries right from their account — perfect for busy lives and changing schedules.
Chef Orders Received
When a customer places an order, the backend generates a detailed prep list for the kitchen team — complete with meal names, quantities, and a breakdown of ingredients per serving.
Route Planning & Delivery
Orders are sorted and optimized through a Shopify delivery routing app, sending accurate route data to the Thymeless driver and ensuring fresh, timely deliveries.
Customer Delivery Tracking
Customers receive text and email updates on delivery day, including real-time tracking and a confirmation once their order has arrived.
H3 Headline About
Customer Delivery Tracking and Receiving Order
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Seamless From Click to Kitchen
We designed the Thymeless digital experience to feel effortless at every step — for customers and for the kitchen. From a beautifully intuitive ordering flow and fully customizable customer portal to automated confirmation emails and backend kitchen prep sheets, every detail is built to support smooth operations and satisfied eaters. Route planning tools optimize delivery for the team, while real-time tracking keeps customers in the loop from oven to doorstep. It’s a full-circle system that makes healthy eating as easy as it is delicious.
Web Ordering
A streamlined, intuitive ordering flow walks customers through choosing meals, servings, and subscription frequency. Helpful prompts and clear visuals make it easy to get started.
A Portal That Puts the Customer in Control
Confirmation Emails
Customized, branded emails confirm every order with clean layouts and helpful delivery details, keeping customers informed and excited.
Chef Orders Received
When a customer places an order, the backend generates a detailed prep list for the kitchen team — complete with meal names, quantities, and a breakdown of ingredients per serving.
Route Planning and Delivery
Orders are sorted and optimized through a Shopify delivery routing app, sending accurate route data to the Thymeless driver and ensuring fresh, timely deliveries.
Customer Delivery Tracking and Receiving Order
Customers receive text and email updates on delivery day, including real-time tracking and a confirmation once their order has arrived.
