Your Taxes. Our Production.

CHALLENGE

How do you inject personality, creativity—and dare we say, fun—into an industry known for its forms and formulas? How do you turn a necessary (but dreaded) annual task into something clients actually look forward to?

SOLUTION
You roll out the red carpet. For over 20 years, we’ve worked alongside Anaheim Business Service to reimagine tax season as something a little more theatrical. With custom-designed movie posters and cinematic appointment reminders disguised as movie stubs, we brought a playful energy to the serious business of personal and small business taxation. Each year, we staged a photoshoot with owner Mark McConnell in character, parodying that year’s biggest blockbuster—turning his tax office into a box office hit. The result? A standout identity in a crowded market and clients who actually smile when it’s time to talk taxes.