Transforming Engagement

Direct Mail Design: SiriusXM Radio

CHALLENGE
How do you take a direct mail campaign out of the print age and into the digital world? How do you work across departments, from across the country, to develop a multi-platform campaign designed to appeal to males and females from the age of 25 to 60?

SOLUTION
You give the mailings visual appeal, drama, excitement – you focus on the viewer’s emotional connection with the content, and you do it with style. Fewer words, more images of larger than life stars – all designed to build a greater connection to the personalities listeners love, right in their vehicle.

RESULT
Tossing out the old letter style mailings and subbing in large graphics, an emotional pull, and highlighted offers translated to increased sales, more interest in the content, and traffic spikes to informative landing pages where viewers could discover new SiriusXM content to love.

Commercial Video: Lexus and SiriusXM – “December to Remember with John Mayer”

Solution
Sometimes revising can be more challenging than the original creation. When SiriusXM and Lexus team up to promote the in-dash SiriusXM radio in select Lexus models, the campaign really needs to sing. Utilizing an existing commercial, we developed a new concept, shot additional footage, created graphics, laid in a new voiceover, selected new music to suit the new story arch, and edited all the footage down to flow properly.