Bold. Beautiful. Built to Last.

CHALLENGE
How do you take a cutting-edge, aviation-inspired brand and build an experience that resonates across a variety of platforms? How do you highlight the precision and craftsmanship of industrial furniture while connecting with a diverse audience — from aviation enthusiasts to interior designers and high-end collectors?

SOLUTION
It all started with the first job — the creation of the MotoArt Iconic Logo. This all-metal design paid tribute to the timeless craftsmanship of the aviation industry, becoming the cornerstone of the brand’s identity. Clean, bold, and one-of-a-kind, the logo is a perfect representation of MotoArt’s dedication to artistry and precision. More than just a corporate emblem, it’s now a distinguished symbol woven into every marketing campaign and proudly featured in each hand-constructed piece, reinforcing MotoArt’s commitment to excellence and setting the tone for everything that followed.

Next, we developed a comprehensive media kit that included a disk of in-house photography showcasing MotoArt’s aviation-inspired furniture, crafted from actual airplane parts. Each photo was paired with compelling copy, creating a cohesive story that would resonate with magazine editors. We mailed these media kits to major publications, which resulted in huge success — MotoArt garnered free press and photoshoots in high-profile magazines including Maxim, Entrepreneur, Playboy, Wired, Luxe, and many more. This media exposure put MotoArt in the spotlight, elevating their brand presence and reaching a broader audience.

From there, we created a seamless visual experience that captured the boldness of the brand while showcasing the functional beauty of each piece. We built sleek, user-friendly websites and produced dramatic product photography that spoke to the heart of what makes MotoArt unique. The storytelling was rich with imagery, from showcasing aircraft-inspired furniture in all its glory, to designing products that bring the history of aviation into everyday spaces. We didn’t just create ads; we created moments that pulled people into the world of MotoArt with a style that’s as unforgettable as the products themselves.

RESULT
What did we get? A fully integrated brand experience that spanned everything from the web to print, to social media and beyond. Stunning photography of their iconic furniture — like the 747 Cowling Conference Table and the Jumbo 747 Sleeper Bed — helped elevate MotoArt from just another industrial design company to a symbol of craftsmanship and style. The websites converted browsers into buyers, and the catalog and email marketing campaigns saw open rates and engagement like never before. With every ad, video, and email, we crafted a powerful narrative that not only showcased MotoArt’s work but also told a story that resonated deeply with audiences, driving traffic and sparking a larger conversation about the fusion of aviation and design.

motoart.com