Designing the Difference. Driving the Future.
Industry: Automotive / Auto Parts
What we did: Brand Identity / Website / Print / Packaging
Powering the DENSO Brand: From Sparks to Speed
When it comes to powering a brand with horsepower, DENSO Auto Parts is in the fast lane. From customizing DENSO logos for high-octane marketing like the NHRA DENSO 2 Win Sweepstakes to dynamic advertising campaigns, product catalogs, videos, websites, photography, trade show booths, and industrial design, we’ve driven every creative project with precision and style. Buckle up — DENSO’s journey with us has been one for the books.
Branding with Horsepower
We transformed DENSO logos into marketing gold, making them the heart of campaigns like NHRA DENSO 2 Win and Team DENSO.
Visuals that Spark
Our ads put DENSO’s spark plugs in the fast lane — roaring down NHRA drag strips and lighting up print and digital alike.
Stories that Stick
We’ve crafted product catalogs, videos, and websites that go beyond the spec sheet, telling DENSO’s story of performance and reliability.
Branding That Wins the Race: Custom Logos & Unforgettable Campaigns
We took the DENSO logos and pushed them into overdrive, creating everything from sweepstakes and Team DENSO branding to the “Built With DENSO” campaign. These identity projects weren’t just logos — they were badges of honor, symbols of reliability, and rallying points for performance enthusiasts.
Ads That Pack a Punch: From the Racetrack to the Road
We took DENSO’s ads and gave them turbo boost — think spark plugs blazing down NHRA drag strips, Cabin Air Filters winning the fight against allergens, and alternators getting their moment in the spotlight. Each ad proves that DENSO parts don’t just perform — they outshine.
Product Playbooks: Every Part, Every Detail, DENSO-Perfected
Our catalogs do more than showcase parts — they put DENSO’s quality front and center. From Iridium TT® spark plugs to oil filters and everything in between, each page reinforces DENSO’s commitment to engineering excellence.
Lights, Camera, Horsepower: DENSO in Action
We hit record and brought DENSO’s products to life with videos that entertain and educate. From “What’s That Sound?” to “Shop Talk,” NHRA sweepstakes reveals to racing legends like Dan Fletcher and Clay Millican, every video delivers the thrill of DENSO in motion.
Your Digital Garage: Every DENSO Part at Your Fingertips
We built a Drupal website that’s as reliable as DENSO’s parts themselves. With part lookups, where-to-buy tools, and detailed product pages for everything from brake pads to fuel pumps, we made sure every customer gets exactly what they need, fast.
Where Style Meets Speed: The DENSO Digital Experience.
The DENSO website isn’t just a parts catalog — it’s an experience. From the bold, racing-inspired hero banners to the clean, intuitive navigation, every design element works overtime to get customers exactly where they need to be. High-impact visuals showcase DENSO’s performance edge, while the “Find My Part” feature puts product power at their fingertips. Whether users are on desktop, tablet, or mobile, the site’s responsive design ensures a seamless journey that feels fast, reliable, and distinctly DENSO.
Picture-Perfect Parts: Every Angle, Every Detail, All DENSO
Every DENSO product deserves its moment in the spotlight. We photographed every spark plug, alternator, and sensor — individual shots and family groups — retouched and clipped to perfection. Because every detail matters.
Built With It: Booth Design That Makes an Impact
For DENSO’s trade show booth at AAPEX in Las Vegas, we engineered a showstopper. The strategy: showcase product lines with new key product highlights, all wrapped in the “Built With It” campaign — a bold statement that DENSO parts power vehicles of every make and model. Inside and out, the booth was a dynamic, high-performance experience.
From Sketch to Spark: Industrial Design That Drives Performance
From concept to creation, we infused every DENSO project with industrial design that matches their engineering prowess. From spark plugs to assemblies, we transformed concepts into parts that perform.
