Oblyvion Cannabis
Industry: Cannabis / New Business(?)
What we did: Brand Identity / Print / Packaging
Obyvion isn’t just another cannabis startup — it’s a bold new player with cosmic aspirations. Our team partnered with them to build a brand identity that feels premium, progressive, and far from ordinary. From early logo explorations to packaging, apparel, and product design, we crafted a system that could grow with the business while making a striking impression across every medium.
Explored dozens of concepts to land on a logo system that’s iconic, memorable, and scalable.
From tinctures to THC-infused beer, we designed bold, shelf-ready products across categories.
Developed apparel, hats, and business cards that bring the Obyvion brand into the real world — and onto the street.
Not every logo begins on paper — but when a brand leans into creativity, emotion, or expressive storytelling, we often start with the most flexible tool of all: a pencil. For Obyvion, the conceptual nature of the brand invited us to explore shapes and symbolism through sketching, allowing for a more organic, intuitive process. This freedom helps us break away from rigid grids and unlock ideas that feel more alive. It’s just one of the ways Dogs of Design balances artistry with strategy — adapting our process to fit the soul of each brand.
After multiple rounds of feedback, the final Obyvion logo emerged as a bold departure from the expected. A stylized female face dissolves into golden spheres, framed by expressive cannabis leaves — an ethereal, almost cosmic representation of the brand’s promise to uplift and transform. Set against a vivid purple backdrop with a warm gold wordmark, the final logo feels luxurious, progressive, and memorable — perfectly aligning with Obyvion’s high-end product line and future-facing ethos.
Before arriving at the final identity, we explored a wide range of logo concepts — each one testing a different tone, style, and strategic direction. From clean modernist marks to bold California motifs and playful cannabis symbolism, we provided a full spectrum of possibilities designed to spark conversation and guide creative refinement. These early designs laid the groundwork for a brand that’s confident, elevated, and unmistakably Obyvion.
We translated Obyvion’s bold identity into a tactile experience with luxe business cards that reflect the brand’s high-end appeal. Using deep violet stocks, foil accents, and vivid edge painting, we created a card that feels as elevated as the product it represents. Every detail — from the embossed logo to the soft matte finish — reinforces the brand’s cosmic-meets-cannabis aesthetic and sets the tone for a premium customer experience from first handshake to final handoff.
Obyvion’s brand was designed to live far beyond the product — and our apparel concepts bring that energy into everyday life. These custom shirts blend lifestyle appeal with subtle brand storytelling, featuring clean logo placement, cosmic design elements, and versatile colorways that range from bold to refined. Whether worn by staff, fans, or influencers, each piece transforms the identity into a wearable experience, reinforcing Obyvion’s elevated presence in the cannabis space.
To expand Obyvion’s visual identity into lifestyle merchandise, we designed a custom line of hats that balances sleek branding with street-level appeal. Each cap features unique design treatments — from bold embroidery to minimalist leather patches — showcasing the versatility of the logo across textures, materials, and colorways. These hats don’t just represent the brand — they invite customers to wear it with pride.
To bring Obyvion’s product line to life, we translated their vision into packaging that’s as striking as it is strategic. Working closely with the client, we developed multiple design directions for their core offerings — from vape pens and tinctures to CBD-infused beverages — ensuring each product felt unique while still anchored in a unified brand system. Through bold color, sharp typography, and cosmic visual cues, every piece reinforces Obyvion’s premium positioning and helps the brand make a powerful impression on crowded shelves.
310-765-7830
email@dogsofdesign.com
©2025 Dogs of Design. All Rights Reserved.
