Energizing Experiences

Challenge
How do you create a print and video campaign that not only speaks to a diverse range of industries but also showcases the power and versatility of Honda’s generators and snowblowers? How do you capture the essence of these products in a way that resonates with both worksite professionals and outdoor enthusiasts?

Solution
We took a fresh approach by targeting key demographics such as construction companies, tailgaters, and party planners. By studying the trends in the publications where Honda would be featured, we tailored the campaign to fit seamlessly into their editorial style. But we didn’t stop there. We went beyond print to bring Honda’s products to life through dynamic video content, blending real-world situations with high-energy visuals that highlighted the power of Honda’s equipment.

For the Honda Generator video, we captured the product in action during a home power outage, showcasing how it serves as a dependable backup power source. We also highlighted its portability, demonstrating its use in outdoor work environments, making it clear that this generator is built for both leisure and hard work.

In the Honda SnowBlower video, we took a different approach, filming the product on rugged, snow-covered terrains to emphasize its power and efficiency. We brought in talented models to demonstrate just how easy Honda’s SnowBlower can clear even the toughest snow, providing viewers with a firsthand look at the product’s effectiveness.

Result
With the combination of print ads and creative video content, we were able to communicate the reliability and versatility of Honda’s products in a way that truly resonated with the target audience. The campaign captured the attention of viewers, while the energetic video shoots and high-quality visuals made a lasting impression. The Los Angeles photoshoot for the generator print ad added a personal touch, bringing the tailgating scene to life and giving us the opportunity to work with a talented crew eager to contribute to the vision. The outcome? A campaign that engaged Honda’s diverse audience and reinforced the brand’s reputation for dependable, high-quality products.