Luxurious Aesthetics

CHALLENGE
How do you bring the rich heritage and craftsmanship of one of the world’s most renowned cigar brands into the digital age? How do you elevate AJ Fernandez Cigars’ legacy while creating an immersive, modern experience that honors their luxury, culture, and craftsmanship?

SOLUTION
You blend tradition with innovation, and that’s exactly what we did with AJ Fernandez Cigars. Our collaboration began with a comprehensive redesign of their website, where we captured the essence of the cigar world through rich textures, ornate lettering, and a nod to the classic. By merging the opulence of the South American countryside with modern web design, we created a visually stunning site that not only showcases their exceptional cigars but also reflects the deep cultural heritage behind every smoke.

Using WordPress, we ensured the user experience was as smooth as the cigars themselves, offering easy navigation and a seamless browsing experience. But our work didn’t stop at the digital. A recent two-page print ad we designed for the Autumn Cigar Journal received rave reviews, featuring a cinematic, Indiana Jones-inspired scene of treasure hunters discovering a box of Ovals—capturing the adventure and luxury of AJ Fernandez in a single, striking visual.

In celebration of AJ Fernandez Cigars winning Best Branding from Cigar Journal, we launched a new catalog brochure, showcasing their exquisite range of cigars and highlighting the artistry that goes into every product. This continued effort to elevate their brand across multiple platforms is a testament to how design can resonate deeply—both digitally and in print.

From the website to the ads to the catalog, we’ve worked to capture and amplify the passion, craftsmanship, and culture that make AJ Fernandez Cigars a true leader in the industry.