Culinary Aesthetics

CHALLENGE
How do you capture the art of mixology in a way that feels as elegant and dynamic online as it does in the glass? How do you bring the allure of Paradise Bar’s handcrafted cocktails, expert service, and unique experiences to life across multiple touchpoints?

SOLUTION
You create a seamless, immersive experience that’s just as sophisticated as their drinks. We had the privilege of collaborating with Mitch Harris of Paradise Bar and Beverage Services to redesign their entire brand presence. Starting with a complete website overhaul, we built a sleek, user-friendly platform that showcases everything from their seasonal menus to exciting mixology classes, while ensuring visitors feel like they’ve stepped into the heart of the bar itself.

We brought Paradise’s stunning cocktails to life through photography, capturing every detail—from the gleaming glassware to the vibrant garnishes—and complemented it with a captivating video shoot featuring their signature Blueberry Basil Pomegranate Martini. But we didn’t stop there. The entire experience extended offline with custom business card designs and a beautifully crafted brochure that speaks to their craft and style.

Email marketing campaigns were developed to engage and inform, keeping the community connected with new offerings and events. With a consistent visual theme across the website, print materials, and digital content, we created a cohesive identity that reflects the elegance, energy, and expertise of Paradise Bar.

From the website to the business cards and beyond, every piece of the redesign serves to transport customers straight into the world of premium cocktails and unforgettable experiences. So, what’s your cocktail of choice for the weekend? We can’t wait to raise a glass with you